Our Story
From Passion
to Global
Stage
What began as a deep-rooted love for kickboxing evolved into the world's premier combat sports organisation.
The Beginning
Built on
Fighting Spirit
Enfusion was born from the desire to give athletes a platform that truly honours their dedication and talent. Led by the vision of founder and CEO Edwin van Os, Enfusion and the 8TKO label have built a global legacy of over 2 billion views — with decades of industry experience shaping every decision.
"Where others stop, we continue."
— Edwin van Os, Founder & CEOHis unwavering belief in that principle has shaped Enfusion into the international powerhouse it is today — a movement that resonates with fighters and fans across the globe, built on the core values of discipline, integrity, and spectacle.
What Drives Us
Mission & Vision
Our Mission
Elevate
Kickboxing
To provide every fighter — from first-timers lacing up starter gloves to world champions competing under the lights — with the tools, gear, and platform they need to reach their full potential. We exist to honour athlete dedication and grow the sport on every continent.
Our Vision
Kickboxing
Everywhere
A world where kickboxing is recognised as the elite combat sport it truly is — where Enfusion events fill arenas on every continent, our gear equips the next generation of champions, and the Enfusion name is synonymous with the highest standard in the sport.
What We Stand For
Core Values
Discipline
Every great fighter and every great organisation is built on showing up consistently — through the hard days and the easy ones.
Integrity
From the quality of every glove we ship to the way we treat athletes and partners — integrity is the standard we hold ourselves to.
Spectacle
Kickboxing is one of the most electric sports on earth. We exist to amplify that energy — in our events, our brand, and our products.
Join the Movement
Ready to
Gear Up?
Enfusion is proof that with the right fighting spirit, vision, and dedication, you can achieve any goal. Start your journey with gear that champions trust.